Customer Centricity has to be your main focus
Going to the market with your product, company or service isn’t something made out of 1 step. For an optimal Customer Experience you need to create a complete Customer Journey defining all persona, channels and communication styles. Add great personalized content, Marketing Automation and remarketing to this on all channels, including social media and digital marketing channels, and you’ll get an optimized back-door-closed user funnel with the best possible ROI.